Would you like to improve your Pinterest marketing skills?

If so, you're in the right place.

Pinterest is a fantastic platform for businesses and brands, and it's currently the 14th largest social network in the world.

In this post, I'm going to share 15 tips on how to run a captivating Pinterest business account that will help you drive more traffic to your website and increase your brand's visibility.

1. Convert your personal account to a business account

If you already have a Pinterest account, you can easily convert it to a professional account. This will allow you to access the analytics and other business features.

If you don't already have a Pinterest account, you can sign up for a new business account. This will give you access to the same features as a converted account, as well as the ability to create ads on the platform.

To convert your personal account to a business account, simply go to your settings and click on “Account Settings.” Then, click on “Convert account to business” and fill out the required information.

2. Claim your website

Claiming your website on Pinterest is a quick and easy way to show your followers that you're a legitimate business.

Claiming your website will also give you access to extra website analytics, including the number of impressions, clicks, and saves your Pins get.

To claim your website on Pinterest, you'll need to verify your website and then add a meta tag to your website's HTML.

3. Enable rich pins

Rich pins are an enhanced version of standard pins that automatically pulls in metadata from your website. There are four types of rich pins: app, article, product, and recipe.

Rich pins are great for increasing your pins' visibility and credibility. When people see that a pin is a rich pin, they are more likely to click on it and engage with your content.

For example, if you have a food blog, you can use recipe rich pins to automatically pull in the ingredients and cooking instructions for your recipes. This makes it easy for people to save and try your recipes, and it increases the likelihood that they will click through to your website.

4. Create a Pinterest content strategy

As with any other social media platform, you need a content strategy for your Pinterest business account.

Your Pinterest content strategy should include your goals, target audience, and the types of content you'll share.

It's also a good idea to create a content calendar to plan your content in advance. This can help you stay organized and avoid last-minute stress.

You can create a content calendar in a simple spreadsheet or use a more advanced tool like Circleboom and Later, which allows you to schedule and plan your Pinterest content in advance. If you're evaluating tools to help with this, you might also consider fera review app alternatives to find the best fit for your needs.

5. Create boards and pin content

Now that you have a business account, it's time to start creating boards and pinning content.

Boards are where you save your Pins. You can create boards for different topics, products, and more.

When you create a new board, you can choose whether to keep it secret (only you can see it) or make it public. We recommend making it public. This way, other people can find your Pins and boards and save them to their own Pinterest accounts.

When you save a Pin, you can choose which board to save it to. You can also add a description to the Pin and tag other Pinterest users.

6. Optimize your pins and boards for search

Pinterest is a visual search engine, which means that people use keywords to search for content on the platform. It also means that you need to optimize your pins and boards for search in order to get found by your target audience.

To do that, you need to use relevant keywords in your pin descriptions and board names. You should also add a few relevant hashtags to your pin descriptions to increase their visibility.

For example, if you have a board dedicated to healthy recipes, you might want to use keywords like “healthy recipes,” “clean eating,” “gluten free,” and “low carb” in your board name and description.

You should also use those keywords in your pin descriptions and add a few relevant hashtags, like #cleaneating, #healthyliving, and #lowcarb.

7. Pin regularly

Pinterest is a platform where users seek out inspiration and new ideas. As a result, the lifespan of a pin is much longer than the lifespan of a social media post.

According to Pinterest, the average pin is saved to 4 boards and is live for 3.5 months. This means that your pins can be seen by users for months after they are originally pinned.

Because of this, it's important to pin regularly to keep your content in front of your audience. You can do this by using a scheduling tool like Later to schedule your pins in advance.

By pinning regularly, you can increase your reach and drive more traffic to your website.

8. Be consistent with your branding

Your branding on Pinterest should be consistent with your branding on other platforms. This includes your profile photo and business name.

Make sure your profile photo is a high-quality image of your logo. If you don't have a logo, use a high-quality photo of yourself or your team.

You should also include your business name in your profile. This will help people find you on Pinterest and will also make your profile look more professional.

In addition, you should use the same colors, fonts and design elements in your pins and boards that you use on your website and other social media profiles. This will help people recognize your brand and will also make your profile look more cohesive.

9. Use Pinterest analytics to your advantage

Pinterest offers a free analytics tool for business accounts. Here you can see how your pins are performing, who your audience is, what they like and more.

Use this data to create new boards and pins, and to help you decide what to post on your other social media platforms.

Pinterest analytics are a great way to see what content is resonating with your audience and how you can improve your Pinterest marketing strategy.

10. Use Pinterest ads

Pinterest ads are a great way to get your content in front of a larger audience. There are a few different types of ads you can run on Pinterest, including:

  • Promoted Pins: These are regular Pins that you pay to promote. They look just like regular Pins, but they have a “Promoted” label at the bottom.
  • Video Pins: These are Pins that include a video. You can pay to promote these Pins, just like you would a regular Pin.
  • Shopping ads: If you have an e-commerce store, you can run shopping ads on Pinterest. These are Pins that include a “Shop” button, and you can pay to promote them.
  • App Pins: If you have a mobile app, you can run app Pins on Pinterest. These are Pins that include an “Install” button, and you can pay to promote them.

Pinterest ads are a great way to increase brand awareness, drive traffic to your website, and boost your sales.

11. Create contests and giveaways

Pinterest is a great place to host a contest or giveaway to increase brand awareness and customer engagement. You can create a pin for the contest and then link it to a landing page on your website where users can enter the contest.

You can also create a landing page on your website where users can enter the contest and then create a pin that links to that landing page. Be sure to include a call-to-action on the pin so users know how to enter.

You can also create a board specifically for your contest and then pin the contest pin to that board. Be sure to include a description of the contest and the rules so users know how to enter.

12. Collaborate with influencers

Influencer marketing is a great way to get your products and content in front of new audiences. And it's no different on Pinterest.

You can collaborate with Pinterest influencers to create and share content that features your products or drives traffic to your website.

Influencers can help you reach your target audience, increase brand awareness, and drive traffic and sales.

Just be sure to choose the right influencers to partner with. Look for influencers who have a large and engaged following that is similar to your target audience. You should also make sure that they have a good reputation and that their content aligns with your brand.

13. Add a Pinterest save button to your website

Make it easy for your website visitors to save your content to their Pinterest boards by adding a Pinterest save button to your website.

With the Pinterest save button, your website visitors can save your content directly to their Pinterest boards with just one click. This is a great way to increase the visibility of your content on Pinterest and drive more traffic to your website.

You can add the Pinterest save button to your website by following the instructions on the Pinterest website. There are also a number of WordPress plugins available that make it easy to add the Pinterest save button to your website.

14. Use Pinterest with other social media platforms

Pinterest is a great platform to use in conjunction with other social media platforms.

You can use Pinterest to drive traffic to your website and blog, and you can use it to increase your brand's visibility.

You can also use Pinterest to increase your brand's visibility on other social media platforms.

If you're active on Instagram, you can share your Pinterest posts to your Instagram Story or feed to increase your reach.

You can also use Pinterest to create content for other social media platforms, like Facebook and Twitter.

Pinterest is a great way to increase your brand's visibility on social media, and it's a great way to drive traffic to your website and blog.

15. Use Pinterest to learn more about your audience

Pinterest isn't just a place where you can promote your products and content. It's also a place where you can learn more about your target audience.

For example, you can use Pinterest to find out what your audience is interested in, what they're searching for, and what kind of content they like to save.

You can also use Pinterest to find out what kind of content your audience is saving from your website. This can give you a good idea of what your most engaged audience members are interested in, and it can help you come up with new content ideas.

Conclusion

We hope this article helped you to understand how to run a business account on Pinterest. If you have any other tips or ideas, please share them with us.