Stop guessing what your customers want. Learn how to gather valuable feedback in under an hour with these quick and easy methods. Boost customer satisfaction and improve your business with actionable insights. Read our article!

1. Take Advantage of Social Media

Social media is an excellent platform for gathering customer feedback. You can use it to monitor what people are saying about your brand, products, and services. You can also use social media to ask your followers direct questions about their experiences.

Create a quick poll and post it on your social media profiles. Ask a question that's relevant to your business, and make sure to include a few different response options. This is a great way to get a sense of how your customers are feeling about a particular topic.

One of the best things about social media is that it's fast. You can post a poll and start getting responses in a matter of minutes. And because it's so easy for people to engage with your content on social media, you're likely to get a lot of feedback in a short amount of time.

2. Send a Survey

If you don't have time to call your customers, you can send them a survey instead. If you need assistance managing and analyzing survey results, consider hiring a bookkeeper to help with data management.

Surveys are a great way to collect feedback quickly and easily. You can create a short survey using a tool like Google Forms or SurveyMonkey and then send it out to your customers via email.

Make sure your survey is short and to the point. No one wants to spend 20 minutes filling out a survey. Ask a few key questions and then give your customers the option to provide more detailed feedback if they want.

You can also use surveys to collect feedback on specific aspects of your business, such as your website or your customer service team.

3. Ask for Testimonials

If you've just finished a project or delivered a service, it's a great time to ask for a testimonial. Not only is the experience fresh in your customer's mind, but they're also more likely to provide feedback when they're happy.

Testimonials can be used in a variety of ways, such as on your website, in your marketing materials, or in social media posts. They're a great way to build trust with potential customers and show them that you're a reputable business.

4. Read Your Reviews

Most of the time, your customers are already talking about you online. They might be recommending your products to their friends on Facebook, sharing pictures of their recent purchase on Instagram, or leaving reviews about their experience with your company on popular review sites like Yelp, Google, or G2.

Take advantage of this user-generated content by monitoring and responding to reviews about your business. You can also use a social media monitoring tool to keep an eye on what people are saying about your brand on social media.

When you come across positive reviews and social media posts, take note of the things that people seem to be enjoying most about your business. Then, use that information to inform your marketing strategy.

For example, if you see a lot of people talking about how friendly and helpful your customer service team is, you might want to highlight your commitment to customer service in your marketing materials.

5. Start a Conversation

Starting a conversation with your customers is one of the most effective ways to gather feedback.

It's a good idea to regularly check in with your customers to see how they're doing and if there's anything you can do to improve their experience.

You can do this through a quick phone call, an email, or even a live chat conversation. Just make sure you keep it short and sweet so you're not taking up too much of their time. Consider using makerspace management software to streamline customer interactions and gather structured feedback efficiently.

6. Check Out Your Competitors

Your customers are your best resource for feedback, but your competitors' customers can also provide valuable insights.

Take a look at what your competitors are doing and see what their customers are saying. You can check out their social media pages, read their reviews, or even sign up for their email list.

This can give you a good sense of what your target market is looking for and what they like and dislike about your competitors' products or services.

Gathering feedback from your competitors' customers can help you identify areas where you can improve and find new opportunities to stand out in the market.

7. Ask Your Customer Service Team

Your customer service team are the people who are on the front line of your business. They're the ones who speak to your customers every day and are in the best position to know what your customers are thinking.

Ask your customer service team what they think your customers like and dislike about your business. You can also ask them to share any feedback they've received from customers in the past.

8. Use Google Analytics

You may have already set up Google Analytics to track your website traffic and performance. But did you know that Google Analytics can also be used to gather customer feedback?

The data you collect from Google Analytics can help you understand how visitors are interacting with your website, where they're coming from, and more.

To use Google Analytics to gather customer feedback, start by logging into your account and navigating to the “Audience” tab. Here, you can view data on your website's visitors, such as their location, age, gender, and more.

You can also use the “Behavior” tab to track how visitors are interacting with your website, and the “Acquisition” tab to see where your website traffic is coming from.

All of this data can help you gain insights into your customers and their needs, and it can be collected in less than an hour.

9. Monitor Your Net Promoter Score

Net Promoter Score (NPS) is a customer satisfaction metric that measures how likely a customer is to recommend your business to a friend.

NPS is one of the most popular customer feedback metrics because it's simple to calculate and easy to understand. It also helps you gauge overall customer loyalty and satisfaction.

To calculate your NPS, you need to send out a customer survey asking one simple question: “How likely are you to recommend our business to a friend?”

Customers can respond with a score between 0-10, with 0 being “not at all likely” and 10 being “extremely likely.” Based on their score, customers are then sorted into one of three categories:

  • Promoters (score 9-10): These are your most loyal and satisfied customers. They're likely to recommend your business to others and continue to buy from you in the future.
  • Passives (score 7-8): These customers are satisfied, but not overly enthusiastic about your business. They're unlikely to recommend your business to others and may be easily swayed by the competition.
  • Detractors (score 0-6): These customers are unhappy and unlikely to recommend your business to others. They may even discourage friends and family from buying from you in the future.

Once you've collected your NPS survey responses, you can calculate your score by subtracting the percentage of detractors from the percentage of promoters. This will give you a score between 100 and 100.

10. Create a Customer Advisory Board

Customer Advisory Boards are a great way to gather feedback from a group of your best customers. The goal of a Customer Advisory Board is to gather feedback on new products, changes to your product, and your marketing strategy.

Customer Advisory Boards can be very effective, but they do require more planning and time than some of the other methods on this list. Using tools like AI meeting notes can help document feedback effectively and streamline follow-up actions from these meetings. For example, you'll need to recruit customers, plan the agenda, and schedule the meeting.

The good news is that you can create a Customer Advisory Board in less than an hour. All you need to do is send an email to your best customers and ask them if they'd be interested in participating. You can use a tool like SurveyMonkey to create a survey with a few questions to help you identify the right customers to invite.

Conclusion

You can start gathering customer feedback in less than an hour if you use the right tools. The methods of gathering feedback mentioned above are easy to set up and use, and they'll help you understand your customers better so you can keep them satisfied and loyal to your brand.