Content marketing is about creating value for your audience and sharing it in a useful way.

That's what content marketing is all about.

But creating content your audience loves can be time-consuming and challenging. You have to research topics, look into formats, create outlines, and so much more.

That's why you need a content marketing framework to help you get the job done.

1. The 70-20-10 Content Creation Framework

The 70-20-10 framework is a way to structure your content creation so that you are producing a mix of different types of content.

The idea is to spend 70% of your time on creating content that is proven to be successful. This could be content that has driven a lot of traffic to your site, or that has a high engagement rate.

You then spend 20% of your time on creating content that is new, but is based on what has worked in the past.

Finally, you spend the remaining 10% of your time on creating content that is completely new and experimental.

This framework is a great way to ensure that you are not just churning out the same old content, and that you are always pushing yourself to try new things.

2. The Skyscraper Technique

The Skyscraper Technique is a content marketing strategy that focuses on finding the best content in your industry and then creating something even better. This technique is all about finding top-performing content and then creating something that is more in-depth, up-to-date, and higher quality.

Once you have created your piece of content, you can reach out to the people who linked to the original piece of content and ask them to link to yours. This is a great way to get high-quality backlinks and improve your search engine rankings.

In addition to building backlinks, the Skyscraper Technique is also a great way to get your content in front of a new audience. When you reach out to people who linked to the original piece of content, you can also ask them to share your content with their followers. This is a great way to increase your reach and get more traffic to your website. 

3. The Content Sprout Method

The Content Sprout Method is a content marketing framework that helps you to build out a content strategy to improve your website's SEO.

The goal of this method is to help you increase your website traffic and get more leads from your website to nurture using your sales prospecting tool.

This method is built around the idea of creating a “content hub” on your website. A content hub is a collection of content that is all related to the same topic.

The idea is that you will have a main piece of content that is the “hub” of your content hub. This piece of content is typically a long-form piece of content, like a blog post, that covers the topic in depth.

Then, you will create a “spoke” of content that is related to the main piece of content. These spokes are typically shorter pieces of content, like blog posts or videos, that cover a subtopic of the main piece of content in more depth.

The goal of this method is to help you create a content hub on your website that will help you rank for your target keyword and get more organic traffic to your website.

4. The Content Transformation Framework

The Content Transformation Framework is a simple, four-part framework that guides you through creating content that will help your audience on their journey to solve a problem. The framework is broken down into four stages: Identify, Attract, Engage, and Delight.

  • Identify: In the Identify stage, you'll want to create content that helps your audience identify the problem they are experiencing. You'll also want to create content that helps your audience identify whether or not they are a good fit for your business.
  • Attract: In the Attract stage, you'll want to create content that helps you attract your target audience to your website. You'll also want to create content that helps you attract your audience to your products and services.
  • Engage: In the Engage stage, you'll want to create content that helps you engage your audience. This might include creating content that helps you engage your audience on social media, or it might include creating content that helps you engage your audience in a conversation.
  • Delight: In the Delight stage, you'll want to create content that helps you delight your audience. This might include creating content that helps you delight your audience by providing them with a solution to their problem, or it might include creating content that helps you delight your audience by providing them with a great experience.
  1. The Content Repurposing Framework

The Content Repurposing Framework is a great way to get more out of the content you're already creating.

We all know that creating content can be time-consuming and costly. However, what many marketers don't realize is that they can get more out of the content they're already creating by repurposing it.

The Content Repurposing Framework is a simple, four-step process that will help you turn one piece of content into multiple formats through effective content adaptation.

The first step is to identify a piece of content that you want to repurpose. This could be a blog post, a video, a podcast episode, or anything else.

The second step is to break that content down into smaller pieces. For example, you could take a blog post and turn it into a series of social media posts, an infographic, a video, and a podcast episode.

The third step is to repurpose the content. This could involve taking the content you've created and turning it into something new. For example, you could take a blog post and turn it into a video.

The final step is to distribute the repurposed content. This could involve sharing it on social media, your website, or anywhere else your audience hangs out.

6. The 3-Hour Flip

The 3-Hour Flip is a new content marketing framework created by my friend and founder of Growth Machine, Nat Eliason.

In this framework, you'll learn how to create content that ranks on the first page of Google in just a few hours, without spending months on keyword research, creating a content calendar, and all the other traditional content marketing steps.

The 3-Hour Flip is a content marketing framework designed for people who are new to content marketing, but it's also a great framework for experienced content marketers who want to simplify their process and get results fast.

7. The 10x Content Campaign

If you're looking to create a piece of content that will rank at the top of the search engine results page (SERP), you need to create content that's 10 times better than what's already out there.

This is where the 10x content campaign comes in. A 10x content campaign is a long-form piece of content that's designed to outperform all other pieces of content on the topic.

This type of content takes a lot of time and effort to create, but if you do it right, it can pay off in a big way. Not only will your content rank higher in the SERP, but it will also get more shares and backlinks, which will help to boost your website's domain authority and drive more organic traffic to your site.

A 10x content campaign is a great way to establish your brand as an authority in your industry and drive high-quality leads to your website.

8. The Content Distribution Playbook

When it comes to content marketing, the real work starts after you hit “publish.”

Distribution is half the battle, and if you want to get the most out of your content, you need a solid distribution strategy.

The Content Distribution Playbook is a simple framework that will help you create a distribution plan that works for you. This playbook is broken down into four key steps:

  • 1. Plan: This is where you'll define your goals, your target audience, and your distribution channels. You'll also want to make a list of any influencers you want to reach out to and any communities you want to share your content in.
  • 2. Create: This step is about creating content worth sharing. This means creating content that's valuable, relevant, and engaging. You'll also want to make sure your content is optimized for the channels you're distributing it on.
  • 3. Distribute: This is where the rubber meets the road. In this step, you'll actually start distributing your content. This could mean reaching out to influencers, sharing your content in communities, or running paid ads.
  • 4. Analyze: Finally, you'll want to analyze your results. This means looking at your traffic, your engagement, and your conversions. You'll also want to look at your distribution channels and see what's working and what isn't.

The Content Distribution Playbook is a simple, yet effective framework that will help you get the most out of your content.

The Bottom Line

Content marketing is a powerful tool for businesses of all sizes. It can help you build brand awareness, generate leads, and drive sales. But, in order to be successful, you need to have a clear strategy in place.

These content marketing frameworks can help you get started. Whether you're a beginner or an experienced content marketer, you can use these frameworks to create a solid foundation for your strategy.

Then, you can use the right tools to execute your plan and measure your results. Over time, you'll be able to refine and improve your strategy to get even better results for your business.

Conclusion

Content marketing is an ongoing process. You need to keep in mind the strategy, the goal, the research, the distribution, and the analysis. If you want to get the most out of your content, you need to put the most into it.