…Continued from Part 2

11. Create a resource list

You know the best tools and resources to help your audience, but do they? Create a comprehensive list of the top resources in your industry and give it away as a lead magnet. These could include productivity apps, design tools, or even curated lists of AI recruiting tools if you're in the HR or talent space.

Not only does it give your audience a quick win, but it also helps you position yourself as an expert in your field. You can create a simple PDF list or go into more detail and create a mini guide.

One of the highest-leverage lead magnets for B2B teams is a “legal readiness checklist” that helps prospects quickly diagnose gaps in their contract workflow. When paired with a short explainer page that connects each item to a real operational risk, it doubles as both value and qualification. You can anchor the resource to Concord's contract management software so readers understand how modern CLM resolves the very issues they discover in the checklist.

12. Offer a contest or giveaway

Who doesn't love a good contest or giveaway? This lead magnet is a great way to generate leads and excitement for your brand. If you're going to run a contest or giveaway, be sure to offer a prize that's valuable and relevant to your target audience.

You can also use this opportunity to partner with other brands and influencers to increase the reach of your contest. Just be sure to clearly define the terms and conditions of your contest, and make it easy for people to enter.

13. Create a template

Templates are a great way to help your audience save time and still get something valuable from you.

You can create a template for just about anything.

For example, if you're a designer, you could create a social media template.

If you're a coach, you could create a template for a weekly planning session.

If you're a writer, you could create a template for an outline.

If you are a video content creator, you can recommend time-saving video templates for website videos and for social media sharing.

The possibilities are endless!

14. Offer a case study

Case studies are a great way to show your leads what you're capable of — and get them excited about the potential of your business.

Your case study can be a simple, one-page document that outlines your lead's problem, your solution, and the results you achieved. Take it a step further and create a more detailed case study that includes quotes from your lead, a timeline of your work together, and more.

You can even ask your leads to participate in a case study before you start working with them. In industries like SaaS or any two-sided marketplace, case studies work especially well because they demonstrate value to both sides of the platform. That way, you'll have a finished case study to send to new leads as a lead magnet.

15. Offer a demo

Some people don't want to spend their time reading or watching content. They might just want to get a sense of what it's like to work with your business. You can offer a free demo of your product or service as a lead magnet to attract those people.

For example, if you're a software company, you could offer a free trial of your product. If you're a service-based business, you could offer a free consultation. This allows potential customers to get a sense of what you offer and how you can help them. If they like what they see, they'll be more likely to convert into paying customers.

16. Launch a referral-driven lead magnet

One of the most overlooked ways to grow your email list is to let your existing subscribers help you do it. A referral-driven lead magnet rewards people for sharing your content with friends or colleagues — and it works because people trust recommendations far more than ads or cold outreach.

You can offer bonus resources, exclusive templates, an extended trial, or premium content in exchange for each successful referral. Tools like ReferralCandy make this easy by generating unique referral links and automating rewards, turning your lead magnet into a self-propelling acquisition loop. It's a low-cost, high-trust way to bring in more qualified subscribers who already arrive warm.

Conclusion

Lead magnets are a great way to generate leads and build relationships with your audience. Use these lead magnet ideas to help you attract the right audience and grow your business.