…Continued from Part 1
6. Deliver an ebook
Ebooks are a great way to deliver in-depth content to your audience. You can take a blog post series and turn it into an ebook, or you can use an AI writer that understands your brand to create a long-form piece of content about a topic of interest to your audience.
For example, if you're a fitness coach, you could write an ebook about how to build a workout plan that gets results. Or, if you're a marketing consultant, you could write an ebook about how to create a content marketing strategy that drives leads and sales.
Ebooks can be as short or as long as you like, but I recommend keeping them to 20 pages or less. That way, they're long enough to provide value but short enough that your audience will actually read them.
7. Provide a free course
Like a free webinar, a free course can be a great way to provide a lot of value to your audience and help them learn something new. It's also a great way to showcase your expertise and give your audience a taste of what it would be like to work with you.
When you create a free course, you can break the content down into a series of lessons and deliver it via email, like a drip campaign. You can also create a private Facebook group and deliver the content via Facebook Live.
You can also create a course and host it on your website. Then, you can create a landing page where people can sign up to access the course. This is a great way to build your email list because you can require people to enter their email address before they can access the course, thus effectively automating the email verification process.
8. Offer a webinar
Webinars are a great way to teach your audience something new, and they allow you to interact with potential leads in real time. Your webinar topic should be something that your target audience is interested in and will find valuable.
You can also use webinars to promote your products and services. For example, if you have an online course, you could offer a free webinar that teaches a small part of the course and then offer the course as a paid upsell at the end.
Webinars are a great way to build your email list and establish yourself as an expert in your field. You can also use webinars to promote your products and services.
Pro tip: Make sure to record your webinar so you can use it as a lead magnet later.
9. Offer a free trial
Want to show your audience what your product or service is all about before they commit to a purchase? Offer a free trial. This is a great way to entice potential customers and showcase the value of your product or service.
Free trials are also an excellent way to generate leads and build your email list. You can offer a free trial in exchange for an email address, and then use that email address to follow up with potential leads and nurture them into customers.
You can also use a free trial as a lead magnet on your website. Simply create a landing page where people can sign up for the free trial, and then promote that landing page across your marketing channels.
- Create a white paper
Similar to an eBook, a white paper is an in-depth report on a specific topic that is used to help readers understand a problem, solve an issue, or make a decision. This type of lead magnet should be data-driven and provide a persuasive, authoritative argument for why the user should buy what you're selling.
White papers are typically used in the B2B industry to educate customers and provide them with enough information to make an informed decision. This can help build trust with potential customers and drive leads to your business.
The key to a successful white paper is to have a clear purpose. White papers should be used to educate, inform, and help the reader make a decision. If you're not sure what the purpose of your white paper is, then you need to go back to the drawing board and figure that out before you start writing.
White papers can be used to educate your target audience about your industry, your products, or even your company. Whatever your goal is, make sure it's clear from the start and that you stick to it throughout the white paper.
…See Part 3 for more
