12 growth ideas for marketers with small budgets

…Continued from Part 2

9. Ask for referrals

Referrals are a powerful way to grow your business. When someone refers your business to a friend, that friend is much more likely to become a customer.

And, the best part is, referrals are free! You don't have to spend any money to get your existing customers to refer their friends to your business.

In fact, happy customers are usually more than willing to refer their friends to your business. All you have to do is ask.

You can even incentivize referrals by offering a discount or free product to customers who refer their friends to your business. This can be a great way to encourage more referrals and reward your existing customers.

To make this process seamless, many small businesses use ReferralCandy, which automates referral rewards and also supports affiliate and influencer marketing helping you stretch a limited budget while driving steady growth.

10. Use social media to engage your audience

Social media is one of the best ways to engage your audience and build a relationship with them. It's also a great way to promote your content, products and services, and to drive traffic to your website.

The key to success on social media is to be consistent and to provide value to your audience. This means posting regularly, and sharing a mix of your own content and other people's content that you think your audience will find interesting.

You should also take the time to engage with your audience on social media. This means responding to comments and messages, and asking questions to get to know your audience better. You can also boost engagement directly on your site by using tools like an opensource AI voice agent to provide instant, humanized help and guide users through workflows

By using social media to engage your audience, you can build a loyal following of people who are interested in what you have to say and offer.

You can also leverage influencer marketing to amplify engagement. Partnering with influencers who already have strong connections with your target audience helps your brand messages feel more authentic, while boosting reach and sparking more meaningful conversations on social media.

11. Create a free tool or resource

Who doesn't love a good freebie? Creating a tool or resource that your audience can use for free is a great way to get them to come to you.

This could be anything from a website grader, to a budgeting template, to a quiz. The possibilities are endless. You could also offer simple online utilities, like a tool that helps users unpixelate images to quickly improve the quality of their visuals.

Not only does this help you attract new prospects, but it also helps you nurture existing leads. You can use these tools and resources to help your audience learn more about their problems and how your product or service can help them solve those problems.

12. Get press for your business

If you're doing something interesting in your business, it's likely that journalists will want to hear about it. This is where press releases can be very useful.

Press releases are a great way to tell journalists about new products or services, partnerships, awards, or anything else that's newsworthy in your business. You can use a press release distribution service to get your press release in front of journalists, or you can send it to journalists directly.

Getting press for your business is a great way to get in front of a new audience and build credibility for your brand. Plus, it's free!