…Continued from Part 1

5. Optimize your website for search engines

Search engine optimization (SEO) is a marketing strategy that helps your website rank higher in search engine results. When your website ranks higher in search engine results, you get more traffic to your website.

SEO involves making changes to your website and creating content that is optimized for search engines. This includes using keywords that your target audience is searching for, creating high-quality content, and building backlinks.You'll also want to follow proven SEO techniques like improving site speed, optimizing meta tags, and ensuring mobile responsiveness to get the best results. A key part of this is technical SEO, and using a modern AI website builder can help ensure your site is fast, mobile-responsive, and structured correctly for search engines right from the start.

SEO is a great way to drive traffic to your website without spending a lot of money. It does take time to see results, but it's worth the investment.

6. Create a podcast

Podcasts are a great way to share valuable content with your audience that they can consume on-the-go. They're also a great way to build relationships with other industry experts.

When you create a podcast, you'll need to come up with a concept, a name, and a format. You'll also need to decide how often you'll publish new episodes and how long they'll be. Typically, podcasts are 30 minutes to an hour long, but you can make them as short or as long as you want.

Once you have your podcast idea, you'll need to record an intro episode and get it approved by iTunes. Then, you can start recording new episodes and publishing them.

Podcasts are a great way to build your brand and connect with your audience, and they're relatively low cost. All you need is a good microphone, some recording software, and a hosting platform.

7. Network in your local community

Get involved in your local community and network with other businesses and professionals. Attend local events, join local business groups and get involved in local causes. This will help you build relationships and get your business in front of potential customers.

It's also a great way to get publicity for your business. Local media outlets are always looking for stories about businesses and people in the community. If you're involved in local events and causes, you'll be more likely to get press coverage, which can help you reach a larger audience.

Finally, networking in your local community can help you get more referrals. When people know and trust you, they're more likely to recommend your business to their friends and family.

8. Partner with another business

Partnering with another business can help you reach new audiences and grow your business.

Look for businesses that have a similar target market but aren't direct competitors. For example, if you own a gym, you could partner with a local health food store. You could offer discounts to each other's customers, or even create a co-branded product or service.

When you partner with another business, you get access to their customers and prospects, and vice versa. This can be a great way to grow your email list, get more website traffic, and make more sales.

Plus, you'll be able to share the cost of marketing with your partner, which can help you stretch your budget.

See Part 3 for more…